Lotic
Shipping an AI wellbeing platform from zero in 90 days
An AI wellbeing platform launched with an aggressive timeline and no roadmap. Conversational UI, trust design, and clinical safety guardrails built with a clinical behaviorist.
Work
Selected case studies across AI, digital health, publishing, and brand.
Virgin Pulse
Modular, scalable platform strategy
Transforming Virgin Pulse's B2B2C wellness platform into a comprehensive, configurable health management solution. Modular architecture, a FHIR-based data model, and third-party integrations.
Loft.Design
Redefining brand identity through user-centered strategy and storytelling
A comprehensive rebrand: a redesigned marketing website and a new agency reel to communicate value and showcase creative impact.
Amazon
Amazon Books: Convergence Project
Unifying the books experience across Amazon with systems thinking that scales across feature teams.
Amazon
Kindle Enterprise Publishing
Streamlining fragmented workflows so publishers can manage every title format from one clear dashboard.