Amazon · Enterprise UX
Kindle Enterprise Publishing
Streamlining fragmented workflows so publishers can manage every title format from one clear dashboard.
The problem
KEP supported only digital books, forcing publishers to use separate tools for print, digital, and audiobook management. This fragmentation created inefficiencies. Smaller publishers managing titles alongside other duties needed better catalog monitoring capabilities.
My role & activities
Design sprint leadership. Facilitated a three-day cross-functional sprint to map the end-to-end publisher journey from title creation through troubleshooting.
User research. Conducted direct publisher interviews identifying key pain points. Synthesized findings into two core themes: “Show me what’s wrong so I can quickly fix it” and “Make it easy for me to add and manage all title formats.”
Ideation & prototyping. Sketched concepts and storyboarded solutions, prioritizing a centralized dashboard with contextual recommendations. Designed wireframes focusing on:
- A Publisher Dashboard for performance visibility and issue identification
- Detail pages with inline editing for direct metadata and content fixes
Outcomes
The unified design concept integrated multi-format title management. Key achievements included a streamlined dashboard for issue resolution, inline editing reducing external tool dependency, and a scalable framework supporting both enterprise and smaller publishers.
Future vision
This work contributed to a broader Books organization initiative unifying the publishing experience across feature teams, with development ongoing.